Hi, birds of prey of marketing! Brands are using unusual brand partnerships to get attention. Most brands are aware of that and because of it, they are finding the solution to making unusual brand partnerships with other brands.
Consumers’ never-ending newness seeking pushed brands into this situation. This is bombed with new content consumers are searching for excitement and unique things. Exactly at that point, unusual brand partnerships come in. These collaborations break the monotony and get curiosity. Isn't that what we all need? Big brands’ collaborations can lead to the “Halo Effect”. It means feeling the same good emotions caused by a good thing in everything that thing has. We thought showing you examples of them might be a good idea. So, here are the 5 most unusual brand partnerships in the marketing world!
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1) Nail Polish That McDonald's Designed with Nail's Inc. London
Don't bite your fingers, as best I can tell. A great example of an unusual brand partnership. Do you think of food when you are applying nail polish? I don't think so. But McDonald's thinks it might be a good idea to collaborate with a nail polish brand.
2) KFC and Crocs' Fried Chicken-Scented Slippers
Has anyone ever told you that your feet smell bad before? Me neither, of course. But has anyone ever told you that your feet smell like fried chicken? If your answer is no KFC and Crocs have a solution for it! If we call it a problem...
3) Ice Cream Tacos by Salt & Straw and Taco Bell
Even if it is not that unusual, still striking right? I wouldn't have thought of ice cream when I ate taco, I say. A taco-shaped ice cream... I loved the waffle batter by the way.
4) McDonald's Special Menu for a Netflix Series
Again, our "creative" friend McDonald's. It introduced a menu special for a Netflix series called "Emily in Paris". In that, most of you think about food aren't you? There is nothing like eating something while watching Netflix. That's why they collaborate with. Predictable, but wise.
5) Heinz and Mattel: The "Barbie-cue" Sauce
That might be the most unusual brand partnership at all. While Barbie's 65th birthday celebrations are continuing, Mattel decided to collaborate with Heinz, unpredictably, and introduced the "Classic Barbie-cue Sauce". You read it wrong, try again. Yes, "Barbie-cue" sauce. I wonder if it tastes as sweet as it seems...
The End... As Always
These are unusual days for marketing and unusual problems require unusual solutions as you know. Here were the solution brands found and the 5 most unusual of them for us. If you don't think like us or have an example that is more unusual than these, send your opinions via Instagram, E-Mail
