Last week, everyone in London was stunned by Samsung’s latest advertising campaign for the Galaxy Z Fold6 and Z Flip6. As the title suggests, everything on Old Street folded—not metaphorically, but literally! From the street furniture to other elements, everything on Old Street folded. Imagine waking up one day to find your neighborhood transformed like this. Would you enjoy such a change? Samsung seems to think you might. In partnership with Transport for London, Samsung renamed the area ‘Fold Street.’ Let’s dive into more details about Samsung’s brilliant and creative idea!
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Folded London
As part of the event, organizers installed a statue of a 90-degree bent London bus and other eye-catching art installations. This new concept also brought a fresh look to telephone booths, park benches, and street lights.
Fold Street
Old Street station transformed into 'Fold Street,' with Samsung collaborating with the skateboard streetwear brand hTown to showcase the Galaxy Z Flip's features. The event featured a standout skateboard ramp, and local businesses organized workshops with influencers. To top it off, advertising posters adorned the streets and surrounding screens, prominently displaying the campaign message.
Benefits of The Event
Moreover, Samsung allows you to try the new phones in the Samsung Ai Bus and chance to win 2,000 pounds worth of holiday vouchers. This project was implemented with the contributions of agencies such as Taylor Herring, Iris, Starcom, and Coolr.
Rate It for Yourself
As we wrap up our post, we’d love to hear your thoughts on Samsung's creative outdoor advertising. If you were in their position, what approach would you choose? Would you go for more unusual and exotic advertisements, or stick with traditional methods? Imagine everything on your street was folded like that—how would you respond? Share your comments with us; we’re eager to hear from you! Write us via Instagram, E-Mail
See you next week...
