If a brand’s logo is good, customers will easily recognize it, associate with the brand, and trust it. All major companies know the importance of having a good logo as it’s the face of the brand, the most publicly recognizable branding a brand can have.
1 Ahmed Morshedi is an art director who makes interesting personal projects
He decided to mess a bit with our trust for certain famous brands by looking at them differently than most of us are used to.
2 Nothing is lost, everything is transformed !
He redesigned the logos of well-known companies, printed them out and repackaged them in a way that confuses your mind and makes you think twice.
3 He says "This is the ideal concept to confuse your brain, and in a good way! "
Coca Cola tea idea looks fantastic 😁
4 This approach makes us consider whether some brands are too ingrained in our consciousness.
Do we still see them or are some in danger of becoming background noise?
5 Morshesdi's work certainly emphasises the impact of a brand refresh
And the importance of thinking outside of the limitations of a brand image.
6 These designs really made us think twice! 👏
Pepsi looks cool on the chips' package 😎