Product quality counts when selling on Amazon, but it isn’t enough to secure many customers and a large annual revenue. Sellers must never stop attempting to boost their brand’s visibility on Amazon, as it will attract many shoppers, improve listing engagement, and increase sales.
As Amazon stocks millions of products and has millions more customers, you’ll need to routinely drive prospective buyers to your listings. Find out how to improve your brand’s visibility on Amazon.
Optimize Your Product Listings with Amazon SEO
Amazon is more than an e-commerce site; it’s a search engine with its algorithm, A10, that enables shoppers to quickly find their desired products. Unlike Google, A10 is designed to help users make a transaction. For this reason, various factors can determine how well an item ranks on Amazon.
For instance, you’re more likely to rank higher for a product search if you use relevant search terms in a product listing, as it informs Amazon that you provide the appropriate item for a user’s search.
Push your competition down the search results by conducting in-depth keyword research and using a mix of short-tail and long-tail keywords in your product listings. Don’t forget to include keywords in your product title, descriptions, alt text, and content.
Also, positive reviews are crucial for a high ranking, as they indicate you’re a reputable seller with high-quality products. The more positive reviews you have, the higher you’ll rank on Amazon, and the bigger your conversion rate will be.
Advertise on Amazon
In addition to organically improving your ranking on Amazon, consider running paid ads to skyrocket your Amazon listings to the top of the search results. Various options are available to boost your brand’s visibility and increase its sales.
For instance, you can hire an Amazon PPC agency to create sponsored ads that drive more shoppers to your listings. The ad will feature the word sponsored but will likely increase clicks, engagement, and, most importantly, sales. Check out this list of the best published on LinkedIn to successfully execute your first campaign.
It makes financial sense to embrace Amazon PPC. In addition to gaining more customers at a fast rate, the advertising could lead to more positive reviews on your listings, organically improving its ranking and revenue.
Photo by Tobias Dziuba
Create a Professional Brand Store on Amazon
A brand store is a customizable storefront for your Amazon business that promotes its high-quality products, customer experience, and values. The more time and energy you invest into building one, the greater your brand’s awareness, visibility, loyalty, and sales will be throughout the years. Your goal should be to create a rich virtual shopping experience for users, and multi-page stores will help them engage with more than one product, increasing your value proposition and sales.
A professional brand store will boost trust in your business and its products while providing a more helpful experience for shoppers. Plus, it could organically improve your ranking on Amazon and help you become the competition for relevant search terms.
