Hi Marketing Birds followers! 👋In this blog, you’ll be witness to a thing that has done it for the first time in the marketing ecosystem.🌎 This advertisement, which was created in partnership with Skellefteå Kraft, a Swedish energy company, and Volt, the advertising agency they worked with for this advertisement, introduces us to a carbon-negative radio, as I mentioned above. While making this carbon-negative radio, they aimed to minimize the 4% carbon dioxide that people exhale while talking and exhaling. Even though this may seem like a small rate, if we approach this situation with the mentality of humanity’s “level of awareness” on the subject, we think it is pleasing that our level of awareness about the environment has increased humanity.
Interesting Informations About The Ad 🧐
The equipment that used in this ad is normally used by wreck divers or combat divers to recycle exhaled air during longer dives or when air bubbles must not break the water's surface.🌊 By using this equipment, the company aimed to prevent the release into the environment of 470 mg of carbon dioxide in the eleven breaths of the voice actor (an adult male weighing approximately 83 kg) and the radio commercial. And in this way, it made a small contribution to the environment.🌿
Lastly, this carbon-negative radio advertisement will be broadcast nationally during prime time on RIX FM, MIX Megapol, NRJ, STAR FM, Bandit Rock, Rockklassiker, Vinyl FM, Lugna Favoriter, Power Hit Radio, Feel Good Hits, Radio Nostalgi, Guldkanalen, Go Country, and more.
Before to Finish
So, that's the ad. What do you think? Don't forget to share your ideas with us. To do it, you can send DM us on Instagram or you can send me an e-mail 📧
See you all in the next week!
