How Alibaba Group Became One Of The Best E-Commerce Websites?

Most of you know that Alibaba or Alibaba Group is one of the best e-commerce websites. In this post, we'll have a look at their journey. 1 min


Hi marketing lovers! This post is for people who like to read about brands and their journeys. In this post, you can read the Alibaba Group and Alibaba.com‘s journey and actions. Also, we will share our ideas with you about the Alibaba Group and its location in the e-commerce market. Independently from the post, we shared the best advertisements of 2022 with you on our website. If you want to see which famous brand how markets its products, you can get your e-book by clicking this link.

Starting From Scratch!

Firstly, we want to start with Alibaba's establishment journey. Alibaba was established on the 4th of April 1999 by  Jack Ma. This sentence is read easily but the action part wasn't easy for Ma. Because while the establishment period during on, he didn't find investors who invest her/his money in Ma's project. But nowadays, the situation changed in a positive way for Ma and Alibaba. The project has 270 investors, and also 176 lead investors. The biggest investment comes from the Lazada Group.

In this paragraph, we want to talk about the idea stage of Alibaba. While Jack Ma was in the United States, he and his friend were talking about the internet but Ma hasn't had an idea what is internet and how it works. From this point, he decided to get all the information about the internet and what he can add to the internet. After the idea process, he decided to establish Alibaba. Because in the United States, too many firms were on the internet. But in China, the situation was really different. That's why he wanted to start this journey. And if you ask us he did it really well. When you look at the table that explains the biggest internet companies, Alibaba is in the 6th position.  

IPO of Alibaba

As you guess, Alibaba is currently in an IPO and is selling for $106 a share as we write this. But in the first 3-4 days of 2023, shares of Alibaba increased by 6%. When we searched for the reason for this rise, according to our source, Investors are responding to news that Ant Group has received approval from Chinese regulators to raise $1.5 billion for the consumer unit, according to Bloomberg. Alibaba owns 33% of Ant Group. That's the main reason for the rising IPO of Alibaba.

How About Their Employees?

While we are writing this post, Alibaba has 254.941 employees. When we look at the distribution of employees by department, we can say that the engineering and data analysis department has the highest share, as well as the number of employees in the product management and user experience design department.

Xixi Campus

As we wrote in the previous part, Alibaba has 254.941  employees. Some of them are working from home, and some of them are working in the office. But the office of Alibaba is different from other companies. Because they have a campus for their employees and they are working from this campus.

They Are More Than An E-Commerce Website

Ma comes to Davos to gain a new vision. Attending a Leadership Session at the Davos Summit. After listening to this panel, he calls her friends in his office on phone and asks them to take immediate action. After this speech, the foundation of the "Ali Pay" payment system is laid.

Alipay

We wrote ''Alipay'' but what is ''Alipay'' means? It simply means that the Alipay payment system is the most popular online payment system with 400 million users based in China, founded by Alibaba Group. Credit card payments, water, electricity, internet, and natural gas fees can be paid with Alipay. In addition, payments such as flight tickets and training fees can be made with Alipay. In this context, Alipay has the largest market share in China.

Their Collaborations

After the development of Alibaba, they started to make collaborations with other brands. For instance, in 2017, Ford Motor Company and Alibaba Group signed a Letter of Intent on Thursday to jointly explore areas of cooperation in connectivity, cloud computing, artificial intelligence, mobility services, and digital marketing.

Another example of these collaborations is coming from China. Alibaba and Total signed a Memorandum of Understanding (MoU) in order to pursue a strategic collaboration that will leverage their respective resources to drive the digital transformation of Total’s operations in China.

Alibaba & Total


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Arda Sanıl Onay

Editor of The Marketing Birds' website. He is studying International Trade & Business at Izmir Katip Celebi University. He likes writing about outdoor advertising and innovations about marketing. If you would like to send your creative works to him, say hi via e-mail or on Instagram.

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