What is your difference from others? This is, in fact, the most important question of our time. People who stand out from the crowd show out both in our personal lives and in our professional lives. We can think of it as a kind of launching itself as a brand. The term “personal brand” is introduced at this time. A personal brand is your impression of what differentiates you from others. We can also say that you position yourself. Create Your Own Personal Brand.
So, how does this benefit you? Why is Starbucks in a different position than coffee chains when we look at the brand? Because Starbucks guarantees a high-quality coffee experience while also creating an atmosphere that makes you relax. This is the third location in your life, according to them. Of course, when it comes to the human component, things are a little different. Some of the best instances of personal branding are Martha Stewart, Elon Musk, Neil Patel, Billie Ellish, and Mindy Kaling. What did these individuals do? How can you show the difference? How do we go about creating our own brand? The answer to this question can be found in this article. Don’t forget to follow Marketing Birds to avoid missing out on similar shares. IG: @marketingbirds
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1 Identify Yourself
In the first stage, you should know yourself well. You should analyze your personality and character well. What do you value? What are your strengths and weaknesses? What can you do? What can you do? What do you like to do? And how can you use these features effectively? After you've examined all of this, you should consider how your surroundings perceive it. Do you have a picture that you made without recognizing it? Is it good or bad?
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2 Emphasize Your Strength
After internal and external analysis, you are now ready for positioning. In positioning, you should highlight one of your personal characteristics that you want to emphasize. Confidence, adventurous, professional, creative? Which one are you, and what differentiates you? Did you find it? Let's take it to the professional level then. Describe yourself in one sentence. Or create a catchy motto.
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3 Act Your Brand
Your personal brand must be wholeheartedly accepted. Behave, dress, and act in ways that are consistent with your brand. So that what you say and what you do are in harmony. For example, have you ever seen Anna Wintour, the editor-in-chief of Vogue, dressed casually in a simple T-shirt? You can't see it because she's a stylish woman with her own personal brand. When you think of Anna Wintour, you think of stylish, iconic haircuts, fashion experts.
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4 Personal Brand Digitalization
We now live in a digital world. Being connected to the internet has become a requirement. The digital universe makes a significant contribution to the development of the personal brand. What can we do about it? You can start a blog and construct a website about your area of expertise. You can also create an account on a social media platform where you believe you will be able to express yourself the best. Unlike the others, you can personalize your URL here and add links to build interaction across your accounts. You can even create a logo for yourself to further establish your brand and authority. The crucial thing here is ensuring your material is consistent across all of your accounts.
You are now ready. Show yourself.
