During this Coronavirus worldwide emergency, everyone is developing a more sensible and conscious awareness of the power of web networks and tools to manage, evolve, and eventually digitalize any kind of business.
Giant networks and platforms like the Facebook Family are ready to introduce a revolutionary FREE tool that will create a new social way of doing e-commerce.
Virtual "Shop" Windows In A Smarter And Better Social Experience
The e-commerce market in 2022 is expected to reach 900 billion dollars and with the pandemic it has made a clear leap forward. Social media sales were up to 31% according to Episerver research even before the coronavirus led to more shoppers purchasing online.
A new tool is ready for over 160 million small businesses inside the "F family", which is not just a social network for a while.
SHOPS, coming this summer starting from the USA on Facebook and Instagram and then also available on Whatsapp and Messenger around the world, will be easily built to sell things with a FREE customizable page where you can show your brand story and featured products.
Mark Zuckerberg explains his idea: "I think this particularly important right now because so many small businesses are moving online to deal with the economic fallout from Covid-19. As people are being told to stay home, physical storefronts are having a hard time staying open and millions of people are losing their jobs."
You will see a "shop" tab in the "Explore" feed on Instagram and both influencers and marketers can apply a tag to the photo/video content in order to let users buy the items, as for the "Live Shopping", where you can buy a product during a live video presentation. People can filter and navigate through their preferred categories like "beauty" or "home"!
Partners And Competitors
Facebook Shops partners with Shopify, BigCommerce, WooCommerce, Channel Advisor, CedCommerce, Cafe24, Tienda Nube, and Feedonomics so small businesses can integrate pre-existing catalogs on specific e-commerce platforms (Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube, Feedonomics).
A new challenge has started now between Facebook Family and Amazon, eBay, and Alibaba.
While on Shopify the virtual shops cost 26 euro per month plus payments and on Amazon you pay both the account (Individual plan - $0.99 per unit sale / Professional plan - $39.99 per month no matter how many units you sell) and the percentage of sell-outs (from 8 to 15% with a 0,30$ minimum referral fee per sale), on Facebook you will have a payment with “checkout” function already tested on Instagram in 2019 where the user will be able to start the order and complete the payment in the website or partner platform. The in-app direct checkout operation, which involves payment with the credit card data by the customer, is currently still available only for a limited number of companies and only for Instagram.