Heinz’s AI-Enabled Drawing Innovations!

We'll examine Heinz's drawings created by artificial intelligence. Discover how you can use technology and art together to create an innovative ad. 1 min


Hi everyone! 👋🏻 Today, we are together with you again with an article that contains artificial intelligence. 😆 In its latest ad, Heinz asked DALL-E 2 to draw a ketchup bottle as an example. And in our opinion, they got amazingly good results. 🤩 Today we will share with you some of them and Heinz’s commercial on this subject. As we said in our first sentence, it’s not just something Heinz does. Now, great visuals can be prepared using artificial intelligence such as DALL-E and Midjourney. Previously, we shared with you an advertisement that was produced with the creative side of artificial intelligence, not the visual side. If you want to read that post, you can start reading immediately by clicking the link. 👩‍💻

IG: @marketingbirds 

When asking for these images from the DALL-E 2, the Heinz brand gave him words like "Renaissance, street art, tomato" to use. And by blending them in artificial intelligence, he produced the images for Heinz, the first example of which we shared with you. 🤓

These are the illustrations that emerged as a continuation of the same advertising campaign. 🎨

Heinz, who had people draw a ketchup bottle and turned it into an advertisement in previous years, proved its innovative side to the world by producing a slightly more technological version of it this time. 😎

And at the end of the day, Heinz's marketing team collected these images and crowned it with an impressive advertisement. 🎉


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Arda Sanıl Onay

Editor of The Marketing Birds' website. He is studying International Trade & Business at Izmir Katip Celebi University. He likes writing about outdoor advertising and innovations about marketing. If you would like to send your creative works to him, say hi via e-mail or on Instagram.

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