Hi marketing lovers👋🏻
This week, we will review 🔍 the new application “Threads”, which Meta has released recently. We will interpret the properties of “Threads” from our perspective. A few months ago we told you about an application called “BlueSky”. Its founder was Jack Dorsey, the founder of Twitter. While we, as the Marketing Birds team, were waiting for such an application from that side, Meta’s quick release of this product changed things. If you want to get knowledge about BlueSky, by clicking this link you can reach our blog post about the topic. On the other hand, if you are an Instagram user, we’re inviting you to our Instagram account.
Why did Threads appear?
In this case, we have a conspiracy theory🤔. The theory is this: Maybe for a very long time Meta had wanted to launch a platform to rival Twitter, but after Elon Musk announced the upcoming Twit viewing limits on Twitter, the activity of unverified and newly opened accounts will be restricted, this is a huge hit on Twitter. got a reaction. At this point, Meta may have wanted to take action by taking advantage of this. Therefore, after this statement, they may have wanted to pull back the publication date of Threads and not want to use Twitter, but to attract users who are in a new search to their applications.👾
How About Features?
Threads gives its users a limit of 500 words. In this way, longer content can be written compared to Twitter. However, it is possible to share pictures, videos and links, as in Twitter. The application, which gained 10 million users in its first 7 hours, can work in integration with the Instagram account as it is a product of Meta company. Users who have moved away from Twitter for the reasons we mentioned above show great interest in Threads. We will see how this situation will change in the future.
What is Twitter's Thoughts About ''Threads''?
As many of you would have guessed, Twitter didn't take it very well. And according to current information, they are preparing to file a lawsuit against Threads. The reason for the lawsuit is shown as the systematic and deliberate intrusion of Twitter's intellectual property. On the other hand, Alex Sprio, one of Twitter's lawyers, accused Meta of hiring former Twitter employees.
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What Do You Think?🤔
That's all we're going to convey to you. Now we want to ask you. What do you think about this subject? Which application do you intend to use more? Will Threads be able to overthrow Twitter? You can send us your thoughts via e-mail or DM on Instagram.💬
That's it from us this week! See you next week👋🏻-
Threads
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Twitter
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